I can’t… I can’t take it any more… the pressure to be that perfect in this permanent marketing campaign; every single steps of my life now a point in this 24×7 advertisement series… Facebook, WeChat, Instagram, twitter, selfies, belfies, friendsfies, pinterest, LinkedIn, NewNetworkNotYetCreatedToDriveMeCrazy; every single moment or snippet of my life, the supposed promotion of a perfect life; spontaneous moments turned into structured elements of marketing…. Brainwashed properly, several times … What was used to be so efficient? Ariel Color? Ariel javel? The Chat Machine? The more traditional “Savon de Marseille” ? Persil colour? Please help… I can’t take it any more… the pressure to be that perfect while choosing my next washing machine powder.